94 The Urge to Splurge self-benefit focused) advertising strategies. This entails that they communicate altruistic reasons to buy (in line with their prosocial commitments). These other-benefit advertising frames can provide consumers with moral justifications to impulsively buy in a socially responsible manner. It is suitable for socially responsible companies to provide altruistic reasons to consumers through their advertisements, since they already commit to various social causes. Chapter 3 of this dissertation suggests that consumers do not use deservingness justifications as reasons to buy on impulse from socially responsible companies. This raises the question if advertisements of socially responsible companies that only contain self-benefit frames -focused on deservingness justification- are effective in stimulating impulse buying behavior. Therefore, we advise practitioners in relevant fields to re-evaluate the effectiveness of such advertisements if they wish to increase impulse buying behavior in their target group. Socially responsible entrepreneurs can also benefit from the insights provided in Chapter 2. They, too, could aim to enhance feelings of self-agency through the use of interactive screens in order to enhance impulse purchasing. Increasing impulse purchases of socially responsible companies can help strengthen their competitive position toward their non-socially responsible counterparts. Consumers and the environment Third, this research provides practical contributions for consumers and the environment as seen in Chapter 4. Consumers often experience regret after an impulse purchase, since these purchases often conflict with personal (sustainability) goals (e.g., Skelton & Allwood, 2017). Moreover, when consumers are empowered to buy less on impulse, less production and transportation of goods is necessary, which benefits the environment (Boersma, 2020). We explored the role of mindfulness in impulse buying, advancing the robust finding that trait mindfulness and impulse buying trait are negatively related. Despite finding a relationship between trait mindfulness and impulse buying trait, this chapter did not find an effect of mindfulness on impulse buying urge or behavior (neither positive nor negative). Based on these results, we, therefore, cannot claim that consumers should practice mindfulness in order to buy less on impulse, nor can we claim that mindfulness enhances impulse buying. However, our results are too premature to draw robust conclusions on the effect of mindfulness on impulse buying, which makes it difficult to formulate specific advice to consumers who wish to reduce their number of impulse purchases. Ethical considerations in research on impulse buying Impulse buying is a complex behavior with significant implications for retailers, entrepreneurs, consumers, and the environment. Research on impulse buying has the potential to generate valuable insights that could benefit these diverse stakeholders. However, it is important to note that what may be advantageous for one party could potentially be detrimental to another. The first two empirical chapters of this dissertation provide insights into how impulse purchases can be increased, mainly benefitting (traditional) retailers and the possible social initiatives that they may support when they operate in a socially responsible manner. However, as discussed in Chapter 4, an
RkJQdWJsaXNoZXIy MjY0ODMw