87 Chapter 5 Most people in Western societies have purchased something on impulse at some time, (Kacen & Lee, 2002), which means that it carries significant consequences for various stakeholders (e.g., retailers, socially responsible entrepreneurs, consumers, and the environment). Contemporary societal developments have advanced new commonly used media cues that affect current-day impulse buying. This dissertation studied how three of these media cues (phygital, CSR advertising, and mediated mindfulness cues) affect impulse buying urges and behaviors. Moreover, we found that self-inference processes play an important role in the explanation of (expected) effects of media cues on impulse buying. See Figure 5 for a visual overview of the outcomes of each chapter. Figure 5: Visual overview outcomes for each chapter In this final chapter, we will first provide a summary of the main findings. Subsequently, we will discuss how this research contributes to the impulse buying literature by reflecting on our methodology and results. Thereafter, the practical implications of the present work and some ethical considerations will be addressed, as well as the limitations of our study, while outlining directions for future research. Finally, we conclude by answering the research question proposed in the introduction of this dissertation. Chapter 2 Chapter 3 Societal development Merging of physical and digital world Increase of CSR initiatives Mindful consumption Phygital cues Interactive screens indirectly affect impulse buying urges Advertising cues Other-benefit (vs selfbenefit) frames lead to more impulse buying Mediated minfulness cues Mf.instruction video’s do not affect impulse buying Self-agency Self-agency mediates the effect Self-justification Only moral (not deservingness) justification mediates the effect Self-presentation bias may explain why trait mf and impulse buying trait correlate Media Cues Self-inference process Impulse buying urges and/or behavior Chapter 4
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