Content Chapter 1: General Introduction Chapter 2: In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency Chapter 3: A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying Chapter 4: Take a deep breath: Exploring the role of mindfulness in impulse buying Chapter 5: General Discussion References Summary in Dutch (samenvatting) Acknowledgements (dankwoord) 7 17 39 63 85 99 119 125
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