The urge to splurge Understanding the effects of media cues on impulse buying urges and behavior PhD thesis to obtain the degree of PhD at the University of Groningen on the authority of the Rector Magnificus Prof. J.M.A. Scherpen and in accordance with the decision by the College of Deans. This thesis will be defended in public on Thursday 20 February 2025 at 12.45 hours born on 16 July 1987 by Anne Moes
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