39 Chapter 3: A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying6 6 Adapted from: Moes, A., Fransen, M., Verhagen, T. and Fennis, B. (2022), «A good reason to buy: Justification drives the effects of advertising frames on impulsive socially responsible buying», Psychology & Marketing, Vol. 39 No. 12, pp. 2272 – 2260. https://doi.org/10.1002/mar.21733
RkJQdWJsaXNoZXIy MjY0ODMw