Application of three different coaching strategies for people with emotional eating 79 4 Figure 1 | Model of Emotional Eating What are the coaching needs of people with emotional eating in relation to eHealth coaching? Remoteness of healthcare providers and the need for self-management among people with emotional eating, as shown by previous research [44-45], identifies the necessity for an online self-help tool: support that is in the hands of those with emotional eating, independently from place and time [46]. Our overall goal is to develop an adaptive virtual coach application that is available “24/7” – to assist in reducing emotional eating. This application is installed on the user’s smartphone. The user can ask the virtual coach for advice at any time and the virtual coach will respond with practical advice or exercises. To that end, in this qualitative study we examined the needs of users in terms of virtual coaching by presenting vignettes that mirror the most crucial situations and tipping points (see Fig. 1). Preventive online coaching for people with emotional eating aims to provide support through a personalized virtual coach app. We apply human-centered design [47] as an approach to interactively develop a suitable and useful virtual coach. By involving users as stakeholders in all phases of the design process, the product will become a valuable and user-friendly intervention that fits users’ demands [48-49].
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