Preferences for coaching strategies in a personalized virtual coach for emotional eaters 121 5 To find out whether or not the measured characteristics (BMI, age, emotional eating, positive and negative affect, well-being, and the personality characteristics openness, conscientiousness, extraversion, agreeableness, and neuroticism) had an effect on the probability of a respondent identifying with ‘experiencing cravings’ or with ‘after giving in to cravings’, a logistic regression analysis was performed. There was a significant positive association between BMI and Identification with ‘experiencing cravings’ (c2(1) = 9.47, p = .002; OR = .88, p = .005), with heavier women recognizing themselves more in the proto-typical problem situation of experiencing cravings. The same held true for the association of BMI with the Identification of ‘after giving in to cravings’ (c2(1) = 9.87, p = .002; OR = .87, p = .005). Emotional eatingwas positively associatedwith both the Identificationwith ‘experiencing cravings’ and the Identification with ‘after giving in to cravings’ (respectively: (c2(1) = 6.06, p = .014; OR = .37, p = .023) and (c2(1) = 13.9, p < .001; OR = .19, p = .002). Women with high degrees of self reported emotional eating identified themselves more with both the Identification with ‘experiencing cravings’ and the Identification with ‘after giving in to cravings’ than women with lower degrees of self reported emotional eating. Emotional stability (neuroticism) was only significantly and positively associated with the Identification with ‘experiencing cravings’, but not with the Identification with ‘after giving in to cravings’ (respectively: c2(1) = 4.26, p = .039; OR = 1.66, p = .047, and c2(1) = 1.29, p = .256). Women with self endorsed lower emotional stability (higher neuroticism) identified themselves more with the proto-typical problem situation ‘experiencing cravings’, than women with self endorsed higher emotional stability (lower neuroticism). In summary Both the problem situations ‘experiencing cravings’ and ‘after giving in to cravings’ presented by two personas were recognized by participants. Higher levels of BMI were strongly associated with both the problem situations ‘experiencing cravings’ and ‘after giving in to cravings’. Higher levels of emotional eating were strongly associated with recognition of both situations: ‘experiencing cravings’ and ‘after giving in to cravings’. Low emotional stability (neuroticism) was strongly associated with ‘experiencing cravings’. For all other measured characteristics (age, positive and negative affect, wellbeing, and the personality characteristics openness, conscientiousness, extraversion, and agreeableness), no significant relationships were found. Research question 2: What are the preferences for a specific coaching strategy with regards to typical problem situations for emotional eating?
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