Chapter 5 114 Aim of this study In order to enable the provision of online personalized coaching and the appropriate coaching for any individual, the purpose of this study is firstly to explore whether respondents recognize themselves in the presented proto-typical problem situations ‘experiencing cravings’ and ‘after giving in to cravings’, to ensure that the coach learns to present the right coaching, appropriate to the user's situation and secondly, whether, or to what extent, that recognition is being affected by specific characteristics, such as a tendency towards emotional eating, personality traits, and the degree of well-being. If we can predict this, we will be able to further tailor the support of the virtual coach. In order to provide with the most appropriate coaching for the given problem situations, it is important to determine which coaching strategy would be preferred by emotional eaters in relation to the two given problem situations. The objective is to gain more knowledge about recognition of the given problem situations so that the virtual coach is enabled to deliver the right coaching based on this information. With this focus in mind, we formulated the following research questions: RQ1: Are there predictors for identification with the typical problem situations for emotional eaters ‘experiencing cravings’ and ‘after giving in to cravings’? RQ2: What are the preferences for a specific coaching strategy with regards to the two typical problem situations for emotional eating? Methods Ethics This study was approved by the ethical committee of the Faculty of Behavioural, Management and Social Sciences at the University of Twente (registration number 18033) on the 27th of February 2018, and was carried out between 13th of April and 13th of May 2018.
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