Chapter 5 112 are the most essential situations for emotional eaters [40]. It is expected that the virtual coach will be based on these problem situations, enabling the provision of appropriate coaching feedback. By presenting the problem situations we want to verify with the participants whether there is recognition in the two problem situations. The personas presented to the participating women in this study, were Anita – representing the problem situation 'experiencing cravings', and Lisanne – representing ‘after giving in to cravings’. See Table 1. The sections of the personas (personal profile, attributes, user needs, and background) were developed based on the literature and data collected (LeRouge, Sneha, & Tolle, 2013). They were further 'dressed up' with data about living conditions such as family, education, interests. The personas served as a starting point for a concept design [60].
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