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40 | Chapter 1 for students. However, when people finish their degree, this stops. Therefore, it is important that employers take over the baton from universities. For example, by offering on-site sport facilities and activities, changing rooms and showers, and special arrangements, discounts and allowances for employees to practise sport before, after or even during work hours. On the other hand, sport accommodations and providers could facilitate people in making “smart combinations” by providing flexible workplaces and on-site professional childcare, for example. Furthermore, sport providers could provide activities and offerings aimed at the social value of sport as described earlier, like shared memberships and subscriptions, invitation events and sport activities that can be done with colleagues, partners or children. Additionally, the presence of people that stimulate and facilitate sport participation (i.e., sport activity anchors and enablers) within someone’s social network play a key role in sustaining sport participation during the transition to adulthood. Significant others, institutions or associated professionals that people encounter during the transition to adulthood and sport providers could be encouraged to act as such sport activity enablers and anchors. Firstly, significant others could be facilitated in motivating and enabling their partner, child, father, neighbour or friend, by offering easily and openly accessible sport concepts that enable them to simply invite others to join sport activities. “Light” sport settings are very suitable for this, like informal groups, but more “heavy” settings, (e.g., at a commercial health of fitness centre or sport club) can also realise this, by providing activities and offerings aimed at employing the social value of sport as described earlier, like shared memberships and subscriptions, invitation events and sport activities that can be done with colleagues, partners or children. Additionally, offering a reward (e.g., a discount on subscriptions) for bringing in a new member could stimulate significant others to act as activity anchors. Secondly, institutions or associated professionals that people encounter during the transition to adulthood, specifically when they experience major life events, could be stimulated to act as activity anchors and enablers, motivating and facilitating people to practise sport. For example, health care professionals, teachers, civil servants or employers might be the right person, on the right place and time, to deliver the right message (i.e., making people aware of the possibilities and benefits of practising sport given their personal situation). Such as a midwife, pointing out the dos and don’ts regarding sport and exercise during and after pregnancy, and employers and municipalities, offering a welcome package including an overview of what there

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