38 | Chapter 1 participate in sport, making it more challenging to practise sport over the life course, in particular during the transition to adulthood. Nevertheless, this does not have to result in not practising sport at all. As long as people are willing and see ways to incorporate sport activities in their new life situation, they can sustain sport participation. To promote “sports for all” and “lifelong sport participation”, this implicates that people’s willingness should be stimulated over the course of their lives, while empowering them by taking away constraints and expanding possibilities to practise sport after the occurrence of major life events. People’s willingness to participate in sport could be increased by providing them with sport offerings that respond to their motivation. As extrinsic motivations become increasingly important during the transition to adulthood, offers focussing on the instrumental value of sport will likely appeal more to students, professionals, partners and parents, compared to offers focussing on the intrinsic value. So, attention should be paid to raising awareness for and the actual utilisation of physical, mental and/or social benefits of practising sport. For example, sports and sport activities that provide a good way to stay or get healthy and in shape, like “stay fit” and “back-in-shape” programmes appropriate for women who are pregnant or just gave birth. Further, propositions that focus on replenishing energy, releasing stress and relaxation, like sports and sport activities that pay specific attention to reducing stress levels and causes and symptoms of burn out among students or employees, or total concepts consisting of multiple activities aimed at improving the participant’s well-being, health and physical activity. Additionally, offers that employ the social value of sport, enabling and promoting fellow students, colleagues, partners and parents and their children to participate together or compete against each other, therefore providing an easy and pleasant way to gain and maintain social relations. For instance, study or work-related arrangements and discounts, shared (e.g., family or work) memberships and subscriptions, invitation events (e.g., open days, tournaments or competitions for members and non-members), and “inclusive” sport activities (e.g., “genderneutral” and parent-children activities or tournaments). People could be empowered to participate in sport during the transition to adulthood, by providing them with sports, sport activities and facilities that respond to the reconfigurationof resourcesassociatedwithbecomingandbeing a student, professional, partner and parent, therefore taking away constraints and expanding possibilities to sustain sport participation. Firstly, it is important
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